Showing posts with label niche publishing. Show all posts
Showing posts with label niche publishing. Show all posts

Thursday, 17 February 2011

Writing Professional or Writing Junkie?


I’m either a clever person who’s being idiotic, or a idiot who’s learnt to show a veneer of cleverness.

Let me qualify that. Here I am, having just finished a Master’s degree in professional writing, I have several irons in the fire: a draft novel, a graphic novel in production, and a whole series of non-fiction role-play books being edited. It all sounds pretty good, doesn’t it? That’s the clever bit, here’s the stupid element: somewhere in my psyche I’ve managed to delude myself that it’s a worthwhile thing to pursue a career as a writer –laughable isn’t it?

An objective individual, with any knowledge of the publishing industry, will immediately understand why it is stupid; statistically I don’t have the proverbial snowball-in-hell’s chance of making anything at all from my writing, let alone turning it into a career. But that is just it, the only way any writer can get anywhere is to delude themselves that it is possible, that the thankless hours spent writing, editing, blogging, promoting, sending out work, and being rejected, are all to some purpose. While it would be wrong to directly compare writing to the appalling, life-wrecking effects of drug and alcohol addiction, the parallels are a little disturbing.
It starts out, often as a teenager, as a recreational thing; it is fun and rewarding, something to fit in with, and be congratulated for doing, by those that appreciate it, and something to be kept a secret from those that do not. Later, it becomes a subtly more obsessive thing; you may be holding down a normal job to earn an income, but you can’t wait to get home and indulge your passion. Soon you find yourself doing it in the morning as well, then you begin to find ways to organise your life around your addiction: flexible hours, self employment, the writing becomes justified as a potential money-spinner to work on between paid projects. Then you move onto more hard-core avenues to pursue the writing dragon: courses and retreats all cost money, and not forgetting the endless supply of books. It all starts to eat into the budget. Eventually the recreational hobby takes over and your income and savings are consumed to write that first novel, the second or third. Relationships become strained as those around you turn from being proudly indulgent to cynically disgusted. You don’t eat properly, your health begins to suffer and your sleep is plagued by flashes of insight; all to serve this writing monster.
And here’s the rub: you convince yourself it is toward some end, that sooner or later it will be worth all the effort, it will take-off and people other than those around you (in drug terminology, they are called enablers) will want to read your work, paying to do so. Surely a form denial every bit is blind as any addict.

Now, where this is all leading I can’t actually say. For habitual substance abusers, the future either leads to spiralling decline, physically, morally and socially, until their wasted shell expires in some ignominious fashion, or through self-will and the intervention of others they get detoxified and undergo a recovery, with the implicit lifetime of abstinence. This perhaps, is where writing differs; it could never be said that it is as toxic or chemically addictive. A writer could walk away from their pen and paper at any time, but my point is that most choose not to; the self-delusion is sufficient to keep them coming back for the next hit. And for the writer, the only self-help groups are there to enable their addiction, not recover from it. It is easy enough to dabble in the gateways of writing: tweeting, blogging, and wall posting, but for some the hardcore craft will beguile them, enslaving them to a passion that convinces fools that they are scholars and turns scholars into fools. Perhaps such things should bear a warning.

Sunday, 28 March 2010

The Quick and Dirty Guide to Self Publishing



With news of award winning author John Edgar Wideman using Lulu to self publish his latest collection of short stories, many in the industry will be watching with interest to see how well he does. Vanity publishing, self publishing, print-on-demand publishing: call it what you will, it's here and it's not going to go away. I've looked into the process in various forms over the last few years and it has taught me a few invaluable lessons: what you should and what you shouldn't use it to publish, being the two most important. For new writers, self publishing a novel or short story anthology will probably be a waste of time and words, but there are ways to make it pay, if you take the right approach.

At the top of the self publishing game are Lulu.com and Amazon's Createspace.com; both allow the writer to publish their work with ISBN numbers, in either hardcopy or e-book formats, as well as offering distribution via Amazon. These sites offer the individual an ability to write, format, publish, print and distribute their work, giving them complete control of the whole process. Of course, the practicalities of this god-like power are much more mundane; the level of competence needed to write, format and publish a book is beyond the capabilities of most mortals (even if they believe it isn't), and even established publishers have difficulty selling books in the current climate. But perhaps this is where it may be worth stepping away from the standard view of publishing. The truly dire wannabe-publishing that these sites encourage occludes the potential that they can offer. Niche markets exist that mainstream publishers traditionally avoid; the associated sales volumes are just too small. But such niches often have dedicated followers who will happily pay higher fees for almost anything that is written about their area of interest. Sales may even be helped by the small scale of the niche because it's members frequently communicate through online forms, clubs, and newsletters, and word-of-mouth sells better than any advert. Hobbies, local history, genealogy, role-playing games, re-enactment, animal breeders, alternative life styles, fan-stories for specific sci-fi, horror and fantasy genres, or even specific computer games or worlds are fertile places to investigate. The following were pulled from the list of top selling titles on Lulu.com, note the prices:

The Boeing 737 Technical Guide, price: £68.82 –pretty self explanatory
The Ultimate Tattoo BIBLE, price: £56.39 –a book about tattoos and tattooing
Memories of the Future, price: £12.66 –a serious Star Trek fan book
The Havanese, price: £30.49 –A book about a breed of fluffy dog

Writing for such niches does require specialised knowledge and formatting the book may take a lot of time, but as a simple example: if only ten thousand people keep Burmese cats, and you make £10 on each copy of your book on the subject, you only need to sell to ten percent of that niche, a thousand copies, to make the proposition worthwhile. If they can be made aware of a book's existence and if it is reasonably well put together, there are ready audiences out there who will be happy to spend the money.


Trying to compete with publishers in mainstream fields and genres is still most likely doomed to failure. Whilst established authors, tired of poor publishing deals, may yet succeed in successfully selling their own work through these avenues, self publishing can be made to work for the first time writer if they are disciplined enough to do the job well and work hard to sell the book once it is published. Identifying the market is key.